Welcome
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Finance offers on approved credit. Not all buyers will qualify, some rebates may not apply. See dealer for details.
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Finance offers on approved credit. Not all buyers will qualify, some rebates may not apply. See dealer for details.
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Finance offers on approved credit. Not all buyers will qualify, some rebates may not apply. See dealer for details.
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Finance offers on approved credit. Not all buyers will qualify, some rebates may not apply. See dealer for details.
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Terrain
Sierra 1500 May 24

Welcome To Johnson Motors

An Auto Group You Can Trust, Brands That You Love

At Johnson Motors, we are committed to providing you with the best experience when searching for your new vehicle. We carry the brands you love along with stress-free buying options and exceptional service. Shop our vehicles today!

View All New Vehicles

Our Reviews

DealerRater logo
DealerRater May 17, 2024

It was an amazing experience The saleswoman Tiki was Phenomenal helped make me and my father feel right at home and put are minds at ease and has been very helpful afterwards

Read at DealerRater

DealerRater logo
DealerRater Apr 18, 2024

This place is so nice and courteous from the moment I walked I was offered drinks and snacks. They remembered me from a call I made the day before. I was helped expeditiously and the service was done in a timely matter. When I say I felt like I was home I really was and I will be purchasing my daughters car from here. Cale and Chris were my service people thank you so much to everyone and the receptionist. You guys are the best.

Read at DealerRater

DealerRater logo
DealerRater Apr 25, 2023

They are quick and friendly. Check the car out throughly and advise but never pushing. I will return for service and purchase because of their staff.

Read at DealerRater

DealerRater logo
DealerRater Feb 10, 2023

After unexpectedly having to look for a new truck I was pleasantly surprised by the incredible staff at Johnson Motors of St Croix Falls WI. I’m really thankful for the great service from Brad the sales guy, Ethan the finance guy and James the GM. They all took plenty of time to answer my questions and made it super easy.

Read at DealerRater

DealerRater logo
DealerRater Aug 29, 2022

Very accommodating, and eagerly address any needs or concerns you may have. Very professional and knoeledgeable

Read at DealerRater

DealerRater logo
DealerRater Jun 4, 2022

Very professional services. The staff are all friendly and helpful. The work is explained in detail. I’ll will come back.

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DealerRater logo
DealerRater Apr 5, 2022

Scott in service is always so helpful. He is extremely nice and always explains things to ensure I know exactly what is needed or what was done to my vehicle. The sales department is also very helpful. And they do not pressure you which is a huge plus!

Read at DealerRater

DealerRater logo
DealerRater Jan 18, 2022

Went in for maintance on our truck. They did a great job as always. It was completed in a timely manner. They are friendly and treat you with respect.

Read at DealerRater

DealerRater logo
DealerRater Nov 17, 2021

I was completely satisfied with the entire transaction. The service adviser, Jason took me home and then called me to update me on the progress and the repair. Great Job.

Read at DealerRater

DealerRater logo
DealerRater Nov 4, 2021

They were very knowledgeable and helpful in taking care of the needs with our vehicle

Read at DealerRater

DealerRater logo
DealerRater May 17, 2024

It was an amazing experience The saleswoman Tiki was Phenomenal helped make me and my father feel right at home and put are minds at ease and has been very helpful afterwards

Read at DealerRater

DealerRater logo
DealerRater Apr 18, 2024

This place is so nice and courteous from the moment I walked I was offered drinks and snacks. They remembered me from a call I made the day before. I was helped expeditiously and the service was done in a timely matter. When I say I felt like I was home I really was and I will be purchasing my daughters car from here. Cale and Chris were my service people thank you so much to everyone and the receptionist. You guys are the best.

Read at DealerRater

DealerRater logo
DealerRater Apr 25, 2023

They are quick and friendly. Check the car out throughly and advise but never pushing. I will return for service and purchase because of their staff.

Read at DealerRater

DealerRater logo
DealerRater Feb 10, 2023

After unexpectedly having to look for a new truck I was pleasantly surprised by the incredible staff at Johnson Motors of St Croix Falls WI. I’m really thankful for the great service from Brad the sales guy, Ethan the finance guy and James the GM. They all took plenty of time to answer my questions and made it super easy.

Read at DealerRater

DealerRater logo
DealerRater Aug 29, 2022

Very accommodating, and eagerly address any needs or concerns you may have. Very professional and knoeledgeable

Read at DealerRater

DealerRater logo
DealerRater Jun 4, 2022

Very professional services. The staff are all friendly and helpful. The work is explained in detail. I’ll will come back.

Read at DealerRater

DealerRater logo
DealerRater Apr 5, 2022

Scott in service is always so helpful. He is extremely nice and always explains things to ensure I know exactly what is needed or what was done to my vehicle. The sales department is also very helpful. And they do not pressure you which is a huge plus!

Read at DealerRater

DealerRater logo
DealerRater Jan 18, 2022

Went in for maintance on our truck. They did a great job as always. It was completed in a timely manner. They are friendly and treat you with respect.

Read at DealerRater

DealerRater logo
DealerRater Nov 17, 2021

I was completely satisfied with the entire transaction. The service adviser, Jason took me home and then called me to update me on the progress and the repair. Great Job.

Read at DealerRater

DealerRater logo
DealerRater Nov 4, 2021

They were very knowledgeable and helpful in taking care of the needs with our vehicle

Read at DealerRater

DealerRater logo
DealerRater May 17, 2024

It was an amazing experience The saleswoman Tiki was Phenomenal helped make me and my father feel right at home and put are minds at ease and has been very helpful afterwards

Read at DealerRater

DealerRater logo
DealerRater Apr 18, 2024

This place is so nice and courteous from the moment I walked I was offered drinks and snacks. They remembered me from a call I made the day before. I was helped expeditiously and the service was done in a timely matter. When I say I felt like I was home I really was and I will be purchasing my daughters car from here. Cale and Chris were my service people thank you so much to everyone and the receptionist. You guys are the best.

Read at DealerRater

DealerRater logo
DealerRater Apr 25, 2023

They are quick and friendly. Check the car out throughly and advise but never pushing. I will return for service and purchase because of their staff.

Read at DealerRater

DealerRater logo
DealerRater Feb 10, 2023

After unexpectedly having to look for a new truck I was pleasantly surprised by the incredible staff at Johnson Motors of St Croix Falls WI. I’m really thankful for the great service from Brad the sales guy, Ethan the finance guy and James the GM. They all took plenty of time to answer my questions and made it super easy.

Read at DealerRater

DealerRater logo
DealerRater Aug 29, 2022

Very accommodating, and eagerly address any needs or concerns you may have. Very professional and knoeledgeable

Read at DealerRater

DealerRater logo
DealerRater Jun 4, 2022

Very professional services. The staff are all friendly and helpful. The work is explained in detail. I’ll will come back.

Read at DealerRater

DealerRater logo
DealerRater Apr 5, 2022

Scott in service is always so helpful. He is extremely nice and always explains things to ensure I know exactly what is needed or what was done to my vehicle. The sales department is also very helpful. And they do not pressure you which is a huge plus!

Read at DealerRater

DealerRater logo
DealerRater Jan 18, 2022

Went in for maintance on our truck. They did a great job as always. It was completed in a timely manner. They are friendly and treat you with respect.

Read at DealerRater

DealerRater logo
DealerRater Nov 17, 2021

I was completely satisfied with the entire transaction. The service adviser, Jason took me home and then called me to update me on the progress and the repair. Great Job.

Read at DealerRater

DealerRater logo
DealerRater Nov 4, 2021

They were very knowledgeable and helpful in taking care of the needs with our vehicle

Read at DealerRater

Welcome to Johnson Motors

Car shopping made easy

It is our mission to be the automotive home of drivers in the New Richmond WI area. We provide a vast selection of new and pre-owned vehicles, exceptional car care and customer service with a smile!

Speaking of new models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won’t find a reason to visit any other dealership in New Richmond.

We keep you going

Our service team at Johnson Motors will treat your vehicle like one of our own. We’re by your side whenever you need any car service and repair work done in New Richmond. What’s more, our auto parts team would be happy to get you whatever you need to keep your vehicle on the road for many miles to come.

Wisconsin New & Used Vehicles
With car dealerships in Menomonie, St. Croix Falls, and New Richmond, we see ourselves as a regional car dealership, and not simply as a car dealership in New Richmond, St. Croix Falls, or Menomonie. That’s what makes Johnson Motors and Johnson Ford special. We aim to exceed your expectations at every point at our dealerships, from the simplicity of our website to the cleanliness of our service area. By exceeding the standards with every interaction we hope to make you a part of the Johnson family. We encourage you to browse our online inventory, schedule a test drive and service appointments.

New and Used Car Dealerships
On the new side we sell Ford, Chevrolet, Buick, and GMC vehicles. That means that we sell three of the best truck brands, as well as an incredible selection of SUVs to choose from. When you consider our used cars for sale, though, things get even better. We have one of the best selections of used cars in Wisconsin, not just New Richmond, and that all starts with the quality of those vehicles. We chose our brands and used vehicles because we want our vehicles to match the experience that you find at our dealerships.

  • Johnson Ford of New Richmond
  • Johnson Motor Sales of New Richmond
  • Johnson Motors of St. Croix Falls
  • Johnson Motors of Menomonie

Visit any of our 4 dealerships

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